Refereed Journal Papers
7) Haghirian, P., R. Sinkovics and V. Bamiatzi (2008): Japan – New Business Opportunities in an Established Market. Global Business and Organizational Excellence, November/December 2008, p. 51-61. Download the paper here!
6) Haghirian, P. and K. Doi (2006): Knowledge Transfer Processes in Japan and Germany – Some Empirical Evidence. 国際ビジネス研究学会年報2006 (Japan Academy of International Business Bulletin 2006), p. 209 - 222.
5) Haghirian, P. and A. Inoue (2006): An Advanced model of consumer attitudes toward advertising on the mobile internet. International Journal of Mobile Communications 5(1), p. 48 - 67.
4) Inoue, A. and P. Haghirian (2005): Japanische Konsumenten und ihre Einstellung gegenüber Werbung im mobilen Internet: Eine empirische Untersuchung (In German: Japanese Consumers and their Attitude toward Advertising on the Mobile Internet; An Empirical Investigation), in „der markt“ 2005/2, Nr. 173, 44. Jahrgang, p. 72 - 82.
3) Simon, B., Haghirian, P. and B. Schlegelmilch (2003): Enriching Global Marketing Education with Virtual Classrooms - An Effectiveness Study. Marketing Education Review (Special Issue), Fall 2003, p. 27 - 39. Download the paper here!
2) Dickinger, A., Haghirian, P. and B. Schlegelmilch (2003): m-marketing: Ein Ausblick auf das Marketing der Zukunft (in German: m-marketing: Marketing Opportunity of the Future). Der Markt, Wirtschaftsuniversität Wien, Special Issue: M-Commerce, Fall/Winter 2003, p. 107 - 116.
1) Haghirian, P. (2003): Arbeiten in Japan - Wie sehen europäische Manager Japan und die japanische Arbeitswelt, in: Minikomi Nr. 67(2003), Akademischer Arbeitskreis Japan, Abteilung für Japanologie, Universität Wien (in German: Working in Japan – How do European Managers perceive Japan and the Japanese Business Environment), p. 25 - 33.
