Refereed Conference Papers
38.) Haghirian, P. (2008.): Market Entry Processes of SMUs in the Japanese Market. Proceedings of the EAJS (European Association of Japanese Studies.) Conference 2008, Lecce, Italy.
37.) Treiblmaier, H., L. Neale, S. Chong, P. Haghirian and E. Oelsiechutag (2008.): Antecedents of Website Loyalty: Results from Four Countries. Proceedings of the AMS (Academy of Marketing Science.) Conference 2008, Vancouver, Canada.
36.) Haghirian, P. (2008.): Cultural Standards between Japanese and German Managers – Applying the Critical Incident Methodology to explore Cross-Cultural Communication in German-Japanese Multinational Corporations. IDJAB (Internationales Deutsch- Japanisches Burse.)-Symposium 2008, Kanazawa, Japan.
35.) Haghirian, P. and M. Madlberger (2008.): Mobile Advertising in Different Stages of Development: A Cross-Country Comparison of Consumer Attitudes. Proceedings of HICCS (Hawaiian International Conference on Systems Sciences.) 2008, Hawaii, USA
34.) Haghirian, P. and R. Tanaka (2007.): Cultural Standards Between German and Japanese Managers. JAIBS (Japan Academy of International Business.) 2007 Conference, Takasaki, Japan.
33.) Kondo, F., Haghirian, P. and M. Nakahara (2007.): どのように顧客にモバイルDMプロモーションを思い出してもらう? JIMS (Japan Institute of Marketing Science.) Conference Spring 2007, Nishinomiya, Osaka, Japan
32.) Indounas, K. and P. Haghirian (2007.): New Product Pricing Strategies and their Antecedents in the Japanese Industry. EMAC (European Association of Japanese Studies.) Conference 2007, Reykjavik, Iceland.
31.) Bargstädt, A. and P. Haghirian (2007.): Defining the Knowledge Agent – A Framework for Knowledge Transfer Processes within Multinational Corporations. EGOS (European Group for Organizational Studies.) Conference 2007, Vienna, Austria.
30.) Kondo, F., Nakahara, M. and P. Haghirian (2006.): What can be done to remind your customers to use mobile direct mail coupons? Proceedings of the MIC (Management International.) Conference 2006, Portoroz, Slovenia.
29.) Tan, H.S., Cheron E. and P. Haghirian (2006.): Consumer perceptions of Corporate Donations; A Singapore Perspective. Proceedings of the EAMSA (Euro-Asian Management Studies Association.) Conference 2006, Seoul, Korea.
28.) Chanajarunvit, K., Haghirian, P., E. Cheron and A. Kainzbauer (2006.): Employee Turnover Intentions in Thai Manufacturing Companies – Literature Review and Research Model. EAMSA (Euro-Asian Management Studies Association.) Conference 2006, Seoul, Korea.
27.) Haghirian, P. (2006.): Knowledge Transfer Processes in High-Context and Low-Context Cultures. Proceedings of the AAoM (Asian Academy of Management.) Conference 2006, Tokyo, Japan.
26.) Haghirian, P. and A. Inoue (2006.): Knowledge Transfer between East and West – Culture and Its Influence on Sharing Marketing Knowledge within Multinational Corporations. Proceedings of the SMS (Strategic Management Society.) Conference 2006, Vienna, Austria.
25.) Haghirian, P. (2006.): Cross Cultural Knowledge Transfer within Japanese Multinational Corporations. Proceedings of the AJBS (Association of Japanese Business Studies.) Conference 2006, Beijing 2006.
24.) Haghirian, P. and M. Madlberger (2006.): Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices – Some Evidence from Europe and Japan. Proceedings of the ECIS (European Conference on Information Systems.) 2006, Göteborg, Sweden 2006.
23.) Haghirian, P., Inoue, A. and A. Dickinger (2006.): Japanese Consumer Attitudes towards Advertising on the Mobile Internet. Proceedings of the EMAC (European Marketing Association Conference.) 2006, Athens, Greece.
22.) Haghirian, P., Madlberger, M. and A. Inoue (2006.): Attitude toward Mobile Advertising in Different Stages of Technology Diffusion – A Cross-country Comparison. Proceedings of the ACR (Association of Consumer Research.) Cultural Perspectives in Marketing Conference 2006, Seoul.
21.) Haghirian, P. and K. Doi (2005.): Knowledge Transfer Processes between Japan and Europe – Some Empirical Evidence. Proceedings of the JAIB (Japan Academy of Business Annual.) Conference 2005, Hiroshima.
20.) Kainzbauer, A. and P. Haghirian (2005.): Teaching Across Cultures: European Experiences Teaching Asian Business Students. Proceeding of the Conference on Cross-Cultural Learning, October 2005, Singapore.
19.) Haghirian, P. and M. Madlberger (2005.): Consumer Attitude toward Advertising via Mobile Devices - An Empirical Investigation among Austrian Users. Proceedings of ECIS (European Conference of Information Systems.) 2005, Regensburg, Germany.
18.) Haghirian, P. (2005.): Knowledge Transfer Processes between Germany and Japan. Proceedings of the EAJS (European Association of Japanese Studies.) Conference 2005, Vienna.
17.) Haghirian, P. and A. Inoue (2004.): 日本人の消費者のモバイル広告に対しての態度 (In Japanese: Japanese Consumer Attitude toward Advertising on the Mobile Internet.). Proceedings of the 76th JIMS (Japanese Institute of Marketing Science.) Conference 2004, Tokyo, Japan.
16.) Haghirian, P. and R. Sinkovics (2004.): Knowledge Transfer Across Cultures: An Empirical Study among German and Japanese Managers. 30th Annual EIBA (European International Business Academy.) Conference 2004, Ljubljana, Slovenia.
15.) Haghirian, P., Dickinger, A. and F. Kohlbacher (2004.): Adopting Innovative Technology – A Qualitative Study among Japanese Mobile Consumers. WeB-2004 Conference, Perth, Australia.
14.) Haghirian, P. and O. Kikima (2004.): Intercultural Knowledge Transfer between Headquarters and Subsidiaries – The Case of Japanese Multinational Corporations. Proceedings of EAMSA (Euro-Asian Management Studies Association.), Conference 2004, Hong Kong.
13.) Haghirian, P. (2005.): Advertising goes Mobile: Explaining Attitude towards m-advertising. AMA (American Marketing Association Winter Educators`.) Conference 2005, San Antonio, Texas.
12.) Haghirian, P. Madlberger, M. and A. Tanuskova (2004.): Increasing Advertising Value of Mobile Marketing; An Empirical Analysis of Antecedents. Proceedings of HICCS-38 (Hawaiian International Conference on Systems Sciences.) 2004, Hawaii, USA.
11.) Haghirian, P. and H. Treiblmaier (2004.): Using Marketing Simulations in International Marketing Teaching – An Effectiveness Study. Proceedings of the AMA (American Marketing Association.) Summer Marketing Educators’ Conference 2004, Boston, USA.
10.) Dickinger, A., Haghirian, P. and C. F. Hofacker (2004.): Getting Permission – A Prosposed Model for Explaining the
Acceptance of Mobile Marketing. Proceedings of EMAC (European Marketing Association Conference.) 2004, Murcia, Spain.
9.) Haghirian, P. and A. Dickinger (2004.): Identifying Success Factors of Mobile Marketing. Proceedings of the Asia-Pacific ACR (Association of Consumer Research.) Conference 2004, Korea, Seoul.
8.) Dickinger, A., Haghirian, P., Murphy, J. and A. Scharl (2003.): A Conceptual Model and Investigation of SMS Marketing. Proceedings of HICCS-37 (Hawaiian International Conference on Systems Sciences.) 2003, Hawaii, USA.
7.) Haghirian, P. (2003.): Learning Styles of Asian and European Marketing Managers. Proceedings of the 9th Cross Cultural Research Conference 2003, Jamaica.
6.) Haghirian, P. (2003.): Does Culture really Matter? Cultural Influences on the Knowledge Transfer Process within Multinational Corporations, Proceedings of ECIS (European Conference on Information Systems 2003, Naples.
5.) Haghirian, P. (2003.): Communication within the German-Japanese Multinational Corporation. Proceedings of the Economics and Economic History session of EAJS (European Association of Japanese Studies.) Conference 2003, Warsaw, Poland.
4.) Haghirian, P. (2003.): A Comprehensive Model of Determinants of Marketing Knowledge Transfer within MNCs in Europe and Southeast Asia. Proceedings of the ICMD (International Conference on Marketing and Development.) Conference 2003, Bangkok, Thailand.
3.) Haghirian, P. and B. Simon (2002.): Designing the Virtual Classroom: Towards an Effectiveness Model in International Marketing Teaching. Proceedings of AMA (American Marketing Association.) Summer Marketing Educators’ Conference 2002, San Diego, USA.
2.) Simon. B., Haghirian, P., and B.B. Schlegelmilch (2002.): Case Study Teaching via Collaborative Information Technology. Proceedings of ECIS (European Conference on Information Systems.) 2002, Gdansk, Poland.
1.) Haghirian, P., and T.C. Chini (2002.): “Storytelling: Transferring Tacit Corporate Knowledge in Different Cultures”. Proceedings of EURAM (European Academy of Management.) Conference 2002, Stockholm, Sweden.
