Refereed Book Chapters
2.) Hentschel, B. and P. Haghirian (2009.): Knowledge Communication in the Japanese Firm – The Case of FujiXerox. In: Haghirian, P. (Ed..): Innovation and Development in Japanese Management and Technology. London: Palgrave Publishing (forthcoming Winter 2009.).
11.) Haghirian, P. and M. Madlberger (2007.): Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices – Some Evidence from Europe and Japan. In Taniar, D. (Ed..): Mobile Computing: Concepts, Methodologies, Tools, and Applications (6 Volumes.), Volume 4, Chapter 5.13, Idea Group Publishing.
10.) Haghirian, P. (2009.): Knowledge Transfer Within Multinational Corporations – An Intercultural Challenge. In J. Girard (Ed..): Building Organizational Memories: Will You Know What You Knew?, Idea Group Publishing (In Print.).
9.) Haghirian, P. and B. Simon (2008.): Designing the Virtual Classroom for Management Teaching. In P. Zemliansky and K. S. Amant (Eds..): Handbook of Research on Virtual Workplaces and the New Nature of Business Practices, p. 239 – 254.
8.) Haghirian, P. and M. Madlberger (2007.): Cross-Cultural Consumer Perceptions of Advertising via Mobile Devices – Some Evidence from Europe and Japan. In Huang, W. (Ed..): Global Mobile Commerce, Idea Group Publishing, p. 214 - 231.
7.) Kainzbauer, A. and P. Haghirian (2006.): Teaching Across Cultures: European Teaching Experiences in Asian Business Classrooms. In: Apfelthaler, G., Hansen, K., Ong. S. H. and Tapatachai, N. (Eds..): Intercultural Communication Competencies in Higher Education and Management. Singapore: Marshall Cavendish International.
6.) Haghirian, P. (2006.): Markteintritte von Klein- und Mittelbetrieben in den japanischen Markt – Herausforderungen und Chancen (In German: Market Entry of SMEs in the Japanese Market – Challenges and Opportunities.). In: M. Pohl und I. Wieszorek (Eds..): Japan - Politik und Wirtschaft 2006, Institut für Asienkunde Hamburg, p. 151 - 183. Download the paper here!
5.) Haghirian, P. (2006.): Marketingmanagement und Vertrieb (In German: Marketing-Management.), in: T. Wala, S. Messner and C. Kreidl (Eds..): BWL für Führungskräfte – Eine managementorientierte Einführung“, Vienna: LexisNexis Orac, p. 70 - 102.
4.) Haghirian, P. and F. Kohlbacher (2005.): Interkultureller Wissenstransfer in multinationalen japanischen Unternehmen (In German: Intercultural Knowledge Transfer in Japanese multinational corporations.), in: M. Pohl und I. Wieszorek (Eds..): Japan- Jahrbuch 2005, Institut für Asienkunde Hamburg, p. 213 - 233.
3.) Haghirian, P. (2005.): Wissensmanagement und Wissenstransfer in deutschen und japanischen Unternehmenseinheiten – ein Vergleich, in R. Domenig, S. Formanek, W. Manzenreiter (Eds.).: Über Japan denken, Japan überdenken. Festschrift für Sepp Linhart zum 60. Geburtstag. Hamburg: Lit Verlag, p. 369 - 393.
2.) Haghirian, P. (2005.): Die Unternehmensgeschichte als Instrument des impliziten Wissenstransfer – Ein Überblick (In German: Corporate Stories as a Tool of Implicit Knowledge Transfer.), in: Gabi Reinmann-Rothmeier (Ed..): Erfahrungswissen erzählbar machen: Narrative Ansätze für Wirtschaft und Schule, Lengerich: Pabst Publishers, p. 162 - 175.
1.) Haghirian, P. (2005.): Knowledge Transfer within Multinational Corporations – The Role of Communities of Practice, in E. Coakes and S. Clarke: Encyclopedia of Knowledge Management, Idea Group Publishing, p. 234 - 238.
