Non-Refereed Journal Papers
35) Haghirian, P. (2009): Unique Aspects of Working as a Woman in Japan. Being A Broad Magazine. July 2009, p. 19. Download the article here!
34) Haghirian, P. (2009): Marketingtrends Tokio. Manager-Magazin online. July 2009. Download the article here!
33) Haghirian, P. (2009): 10 Vorurteile gegenüber dem Markteintritt in Japan. JAPAN MARKT October 2009 (forthcoming).
32) Haghirian, P. (2009): Japanese Women in International Management. Japan Spotlight September/October 2009. Download the article here!!
31) Haghirian, P. (2009): Japanese Management After the Lost Decade. Can We Learn from Japan Again? The Revival of J-Management. Japan Spotlight July/August 2009, p. 36-37. Download the article here!
30) Haghirian, P. (2009): Do`s and Don’ts of Marketing in Japan. JAPAN MARKT August 2009. Download the article here!!
29) Haghirian, P. (2009): Kinder- und Jungendmarketing in Japan (In German: Marketing for Kids in Japan) JAPAN MARKT February 2009. Download the article here!
28) Hentschel, B. And P. Haghirian (2009): Bühnenreif: Wissenskommunikation a la Hollywood (In German: Communicating Knowledge a la Hollywood). Wissensmanagement Januar 2009. Download the article here!!!
27.) Nomura, T. and P. Haghirian (2008.): Innovationsmanagement made in Japan (InGerman: Managing Innovations in Japan.). Wissensmanagement November/Dezember 2008. innovationsmanagement-made-in-japan_nomura-haghirian
26.) Haghirian, P. (2008.) : Der japanische Diätmarkt – Ein Milliardengeschäft (In German: The Japanese Diet Market – A Billion Yen Business.). JAPAN MARKT November 2008. Download the paper here!
25.) Pudelko, M. and P. Haghirian (2008.): Senioritätsprinzip und Lebenslange Anstellung – Ende eines Mythos? (In German: Seniority Principle and Lifetime Employment – The End of a Myth?.) JAPAN MARKT AUGUST 2008. Download the paper here!
24.) Haghirian, P. (2008.): Reich und Reicher – Wie reich sind Japaner wirklich? (In German: Rich and Richer – How rich are Japanese Consumers?.) JAPAN MARKT July 2008. Download the paper here!
23.) Haghirian, P. (2008.): Produktentwicklung - Japanische Unternehmen gehen kreative Wege (In German: Japanese Companies` creative New Product Development.). KMU-Magazin, Issue 2/2008, p. 112 – 115. Download the paper here!
22.) Haghirian, P. (2008.): Lebensmittelskandale in Japan – Eine unendliche Geschichte (In German: Food Scandals in Japan – A Never-ending Story.). JAPAN MARKT May 2008, p. 10 – 12. Download the paper here!
21.) Haghirian, P. (2008.): Akihabara Calling – Produktentwicklung Japanese Style (In German: Akihabara Calling – New Product Development Japanese Style.). JAPAN MARKT Februar 2008, p. 18 – 20.
20.) Haghirian, P. (2008.): Von Ost nach West – Wie kulturelle Unterschiede den Wissenstransfer zwischen Europa und Asien behindern können (In German: From East to West – How Cultural Differences Influence Knowledge Transfer Between Europe and Asia.). Der Personalmanager Februar 2008, p. 21 – 23.
19.) Haghirian, P. (2007.): So vermeiden Sie den Kulturschock. Der Standard Dezember 14/15, 2007, p. K22.
18.) Haghirian, P. (2007.): Beruflich im Ausland - Der ganz normale Wahnsinn (In German: Working Overseas – How to Avoid a Culture Shock.). Der Standard November 24/25, 2007, p. K22. Download the paper here!
17.) Haghirian, P. (2007.): Japans Aufschwung bringt neue Herausforderungen für Unternehmen (In German: Japan´s Revival presents New Challenges for Corporations.). Personalwirtschaft November 2007, p. 34 - 36. Download the paper here!
16.) Haghirian, P. (2007.): Sprach- und Kulturunterschiede meistern (In German: How to Overcome Lingual and Cultural Differences.). Wissensmanagement September 2007.
15.) Haghirian, P. (2007.): Korean Wave – Next Generation. JAPAN MARKT November 2007. Download the paper here!
14.) Haghirian, P. (2007.): Junge Modemarken auf Internationalisierungskurs (In German: Japanese Young Fashion Brands Go International.). JAPAN MARKT September 2007. Download the paper here!
13.) Haghirian, P. (2007.): Innovative Marketingstrategien japanischer Unternehmen (In German: Japanese Companies` Innovative Marketing Strategies.). JAPAN MARKT August 2007, p. 8 – 10. Download the paper here!
12.) Kohlbacher, F. and P. Haghirian (2007.): Japan und das Wissen der Babyboomer (In German: Japan and the Babyboomers` Knowledge.) . Wissensmanagement Januar 2007, p. 22 - 24. Download the paper here!
11.) Haghirian, P. (2006.): Japan – Vorreiter im Wissensmanagement? (In German: Japan – Leader in Knowledge Management?.). Wissensmanagement November 2006, p. 30 - 32. Download the paper here!
10.) Haghirian, P. (2006.): Erfolgreiche Marktbearbeitung in Japan - Herausforderung für europäische Unternehmen (In German: Successful Market Entry in Japan – A Challenge for European Companies.), JAPAN Markt Juli 2006.
9.) Haghirian, P. (2005.): Markteintrittsstrategien für mittelständische Unternehmen in Japan – Marktevaluierung und Markteintritt (In German: Market Entry Strategies for SMEs in Japan – Market Evaluation and Entry.), JAPAN MARKT Juni 2005, p. 22 - 24. Download the paper here!
8.) Haghirian, P. (2005.): Markteintrittsstrategien für mittelständische Unternehmen in Japan – Marktetablierung (In German: Market Entry Strategies for SMEs in Japan – Market Establishment.), JAPAN MARKT Juli 2005, p. 18 - 20. Download the paper here!
7.) Haghirian, P. and O. Kikima (2005.): The Usage of Knowledge received from the Japanese Multinational Corporations – An Investigation among Japanese Overseas Subsidiaries, 九州産業大学経営学論集(Kyushu Sangyo Daigaku Keieigaku Ronshû.) 15(4.), p. 31 - 50.
6.) Haghirian, P. (2004.): Strategien für den Wissenstransfer in deutsch-japanischen Konzernen (In German: Barriers of Knowledge Transfer Within Ferman-Japanese Multinationals.), JAPAN MARKT August 2004, p. 22 - 24. Download the paper here!
5.) Haghirian, P. (2004.): Interkultureller Wissenstransfer - Strategisch unverzichtbar für Global Player (In German: Intercultural Knowledge Transfer.), Wissensmanagement 4(Mai – Juni 2004.), p. 48 - 50. Download the paper here!
4.) Haghirian, P. (2004.): Unterhaltung ist alles – Fünf Erfolgsfaktoren für SMS-Werbung (In German: Success Factor of Mobile Advertising.), e-commerce MAGAZIN, Ausgabe 06, p. 48 - 49. Download the paper here!
3.)Haghirian, P. (2004.): 欧州事情から日本の大学が今学ぶべきこと, works August/September 2004, p. 30 - 31. Download the paper here!
2.) Haghirian, P. and M. Mayr (2002.): Massnahmen zum Markenrechtsschutz in China, China-Nachrichten, Magazine of the Austrian Trade Delegation in China, Issue 03/2002. Download the paper here!
1.) Haghirian, P. (2000.): Protection of Technology as Competitive Strategy of Manufacturing Enterprises in the PRC. IFAS (Interdisciplinary Research Institute for Asian Studies.)-Forum 1/2000, S. 17 - 19.
